Competitive intelligence that wins deals

We combine data from multiple sources, including our own proprietary database, customer surveys and deal activity (including call transcripts), to help you visualise your 'Right to Win' on every deal in your pipeline. 

We use the concept of 'Key Purchasing Criteria' (KPCs) to articulate what customers demand from a given product, in a particular market. We've mapped your market in advance to take you 80% of the way there and you can customize the KPCs further to tailor them to your specific use case.

We use a combination of inference and explicit data from calls, public records, win/loss data, our own market data and survey data to create a picture of who is in your market and where their strengths (and weaknesses) lie.

Right To Win is a native AI product - its existence is only possible because of recent advances in generative AI.

We make use of multiple LLMs to create summaries of data from multiple sources, including website scraping and call transcripts. We run inference and sentiment analysis across this data and then ask AI to analyze and then visualize this data in a simple, proprietary model. 

Yes, Right To Win works for companies with multiple products

Yes, Right To Win understands the concept of markets and allows you to account for geography, industry and company size when defining the markets you compete in. With this data in hand, you can quickly understand which of your products has the highest Right To Win across each of your markets, and you can explore markets you haven't yet entered.

Any deal-level data you add to Right To Win is yours; we don't use it to train our models or influence our analysis for any competitors who might also be using Right To Win. In fact, we don't even store your transcripts.

Right To Win works well with Gong and any other call transcription software. Where Gong (and others) looks at the sentiment with the context of a call, Right To Win combines this insight with competitive data to give you a true picture of your Right To Win.

We integrate seamlessly with Salesforce, creating new opportunities as they become sales-qualified, syncing data from Salesforce directly into Right To Win and allowing for scores and forecasts to be exported back to Salesforce.

We're currently building towards the launch of our open Beta (sign-up for free below) and, as such, there is no charge for Right To Win at this time. Adopters can expect an innovative, affordable price point when we go into full production.

Our founding team has seen tremendous success in building and selling online software products on a global basis. But we've become increasingly concerned at lengthening sales cycles, increasing deal complexity and, frankly, coming second in competitive sales processes. 

Right To Win is based on a number of well-researched models for creating competitive advantage and applies the lessons we've learnt, with the AI power we wish we could have had, to make our GTM lives a little bit easier.